Project template
A beta launch plan that runs a private or closed beta end to end: cohort selection, onboarding, a feedback loop, iteration, and a clear gate to general availability.
Overview
A good beta is a controlled experiment. You pick a cohort, onboard them deliberately, open a channel for feedback, and hold a firm bar before going to general availability, so the product is proven rather than merely shipped.
This template is the built-in Beta Launch starter project in Atlas. It ships with the milestones a product team needs, from selecting a fifty-to-two-hundred-user cohort to meeting the activation and satisfaction thresholds that gate general availability.
In Atlas the beta plan is a live project, so the weekly metrics cadence, the feedback items you ship, and the general-availability gate all live on one record instead of scattered notes.
What is included
A milestone to choose and size the beta cohort so the sample is meaningful.
Steps for the welcome email and onboarding so beta users start well rather than churning early.
A milestone to open a feedback channel and a weekly metrics review cadence.
Explicit satisfaction and activation thresholds that must be met before the launch is announced.
Risks and decisions such as beta churn and open-versus-closed beta, ready to adapt.
How to use it
Create a new project at /projects and apply the Beta Launch starter template.
Set the cohort size and selection criteria on the first milestone so the beta is statistically useful.
Keep the weekly metrics review and ship the top feedback items as tasks under each milestone.
Confirm the activation and satisfaction thresholds before completing the announcement milestone.
FAQ
Ready when you are
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