Project template
An integrated campaign plan that carries work from an approved brief through locked creative, a live landing page, email, paid and social, and a wrap-up with lessons learned.
Overview
A campaign pulls several channels toward one moment. A plan keeps the brief, creative, landing page, email, and paid and social work moving in step so the launch lands together rather than in pieces.
This template is the built-in Campaign Launch starter project in Atlas. It arrives with the milestones a go-to-market team runs and a RAID log seeded with the risks that most often hurt a launch, such as underperforming creative and a landing-page load spike.
Because it is a live Atlas project, the day-one metrics review and the lessons-learned wrap-up sit alongside the tasks, so the campaign is planned and reviewed in one place.
What is included
Milestones for an approved brief and locked creative assets so the launch starts from a firm foundation.
Steps for a live landing page, a queued email send, and paid and social going live together.
A milestone to review metrics on the first day so early signals are acted on quickly.
A wrap-up milestone that captures what worked and what to change next time.
Risks such as weak ad creative and a server-load spike, with mitigations ready to adapt.
How to use it
Create a new project at /projects and apply the Campaign Launch starter template.
Complete the approval and creative milestones before any channel goes live.
Add tasks for the landing page, email, and paid and social with owners and dates so nothing slips.
Run the day-one metrics review, then complete the lessons-learned milestone.
FAQ
Ready when you are
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