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Free Feature Launch Template

A feature launch plan that carries a build from product sign-off through tech design, QA, gradual rollout, and retrospective, so nothing is missed on the way to shipping.

Use this template in AtlasStart free
  • Project template
  • Free to use
  • Set up in Atlas

Overview

About the feature launch template

Shipping a new feature well is a sequence of gates, not a single event. A launch plan makes those gates explicit - specification, design review, implementation, quality, rollout, and cleanup - so the team always knows what has to be true before the next step.

This template is the built-in Feature Launch starter project in Atlas. It arrives with the milestones a mature engineering team expects and a RAID log seeded with the risks that most often derail a launch.

Because it is a live Atlas project, the plan is not a document that goes stale. Tasks roll up into progress, milestones show as a timeline, and the retrospective closes the loop with a record you can reuse next time.

What is included

What is in the template

  • Launch milestones

    Ordered checkpoints from product sign-off and tech design review through implementation, QA, dogfood, gradual rollout, full rollout, and retrospective.

  • Exit gates

    Each milestone states what must be true to advance, so the launch cannot skip quality or accessibility.

  • Seeded RAID log

    Risks, assumptions, and decisions common to a launch, such as performance at full traffic and locale edge cases, ready to adapt.

  • Gradual rollout stages

    Dedicated milestones for a five percent ramp and a full rollout so exposure is controlled and monitored.

  • Multiple views

    Run the plan as a list, board, or timeline, with progress rolling into projects and dashboards automatically.

How to use it

How to use the feature launch template in Atlas

  1. 1

    Apply the starter project

    Create a new project at /projects and apply the Feature Launch starter template to load the milestones and RAID log.

  2. 2

    Adapt the milestones

    Keep the launch sequence and edit target dates and exit gates to match the scope of your feature.

  3. 3

    Assign owners and dates

    Add tasks under each milestone with owners and due dates so responsibility and timing are clear.

  4. 4

    Run and retrospect

    Move work through the rollout stages, then complete the retrospective milestone to capture learnings.

Related reading

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FAQ

Questions, answered.

What stages should a feature launch plan include?
A thorough plan moves through specification sign-off, tech design review, implementation, a QA and accessibility pass, internal dogfood, a gradual rollout, full rollout, and a retrospective with cleanup.
Is this feature launch template free to use?
Yes. The Feature Launch starter project is built into Atlas and available to every workspace. See the pricing page for what is included on each plan.
Can I change the milestones for my team?
Yes. The starter is a starting point. Keep the rollout sequence and adjust milestones, dates, and exit gates so the plan matches how your team ships.

Ready when you are

Put the feature launch template to work in Atlas.

Atlas is the all-in-one work OS - tasks, projects, CRM, contracts, HR, and automation on one shared record, with a governed AI assistant. Start free.

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