Guides
3 guides on pricing. Practical writing from the team building Atlas, useful whether or not you buy anything.
A rate is not a price for an hour. It is a price for an hour that also pays for every hour nobody billed, and rate cards that forget the second half are the ones that get discounted away.
A fee model is not a billing preference. It is a decision about who carries the risk of being wrong about the scope, and it changes which numbers you have to watch.
Two engagements at the same fee and the same effort can differ by twenty points of margin. The difference is who did the work.
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