CRM & Sales
A sales pipeline is a visual representation of where each deal sits in the sales process, organized as stages from first contact through to a closed win or loss.
Definition
A sales pipeline is a visual representation of where each deal sits in the sales process, organized as stages from first contact through to a closed win or loss.
A pipeline shows the shape of upcoming revenue. Each deal is a card that moves through stages such as Qualified, Proposal, and Negotiation, so a team can see how much potential business sits at each step.
Pipelines help spot problems early: too many deals stuck in one stage, a thin top of funnel, or slipping close dates. Managing the pipeline is the core daily job of a sales team and its leaders.
In Atlas, the sales pipeline is part of the CRM, so deal stages, forecasts, and the projects that follow a won deal all live together.
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