What is the difference between a KPI and a metric?

Every KPI is a metric, but not every metric is a KPI. A KPI is a metric specifically chosen because it is tied to a key objective and used to drive decisions.

What makes a good KPI?

A good KPI is specific, measurable, tied to a clear goal, tracked over time against a target, and actionable so a change in it prompts a decision.

All glossary terms

Analytics

KPI

A KPI (key performance indicator) is a measurable value that shows how well a team or business is achieving a specific objective, tracked over time to guide decisions.

Start free Browse the glossary

Also called: key performance indicator

Definition

What is KPI?

A KPI (key performance indicator) is a measurable value that shows how well a team or business is achieving a specific objective, tracked over time to guide decisions.

A KPI is a metric that matters. Out of everything you could measure, KPIs are the few numbers most closely tied to success - like monthly recurring revenue, churn rate, or on-time delivery.

Good KPIs are specific, measurable, and tied to a goal. They are tracked over time and against targets, so the number itself prompts action when it moves in the wrong direction.

Atlas surfaces KPIs on dashboards drawn from live project, CRM, and people data, so the metrics that matter update themselves.

See how Atlas connects it all

FAQ

Questions, answered.

What is the difference between a KPI and a metric?: Every KPI is a metric, but not every metric is a KPI. A KPI is a metric specifically chosen because it is tied to a key objective and used to drive decisions.
What makes a good KPI?: A good KPI is specific, measurable, tied to a clear goal, tracked over time against a target, and actionable so a change in it prompts a decision.

Ready when you are

Put kpi to work in one platform.

Atlas is the all-in-one work OS - tasks, projects, CRM, contracts, HR, and automation on one shared record, with a governed AI assistant. Start free.

Get started free See pricing

All glossary terms

Analytics

KPI

A KPI (key performance indicator) is a measurable value that shows how well a team or business is achieving a specific objective, tracked over time to guide decisions.

Start free Browse the glossary

Also called: key performance indicator

Definition

What is KPI?

A KPI (key performance indicator) is a measurable value that shows how well a team or business is achieving a specific objective, tracked over time to guide decisions.

A KPI is a metric that matters. Out of everything you could measure, KPIs are the few numbers most closely tied to success - like monthly recurring revenue, churn rate, or on-time delivery.

Good KPIs are specific, measurable, and tied to a goal. They are tracked over time and against targets, so the number itself prompts action when it moves in the wrong direction.

Atlas surfaces KPIs on dashboards drawn from live project, CRM, and people data, so the metrics that matter update themselves.

See how Atlas connects it all

FAQ

Questions, answered.

What is the difference between a KPI and a metric?: Every KPI is a metric, but not every metric is a KPI. A KPI is a metric specifically chosen because it is tied to a key objective and used to drive decisions.
What makes a good KPI?: A good KPI is specific, measurable, tied to a clear goal, tracked over time against a target, and actionable so a change in it prompts a decision.

Ready when you are

Put kpi to work in one platform.

Atlas is the all-in-one work OS - tasks, projects, CRM, contracts, HR, and automation on one shared record, with a governed AI assistant. Start free.

Get started free See pricing

KPI

What is KPI?

Related reading

Questions, answered.

Put kpi to work in one platform.

KPI

What is KPI?

Related reading

Questions, answered.

Put kpi to work in one platform.