You are in control of your cookies

    Atlas uses strictly necessary cookies to keep you signed in. With your consent, we add anonymized product analytics, conversion attribution, and remembered preferences. Change your mind any time at /privacy/cookies.

    Off until you agree · Change it any time

    • Necessaryalways on
    • Analyticsopt-in
    • Marketingopt-in
    • Preferencesopt-in
    Atlas
    • All-in-one
    • Solutions
    • Compare
    • Pricing
    PricingGet started
    1. Atlas
    2. Glossary
    3. KPI

    Analytics

    KPI

    A KPI (key performance indicator) is a measurable value that shows how well a team or business is achieving a specific objective, tracked over time to guide decisions.

    Start freeBrowse the glossary
    • Also called: key performance indicator

    Definition

    What is KPI?

    A KPI (key performance indicator) is a measurable value that shows how well a team or business is achieving a specific objective, tracked over time to guide decisions.

    A KPI is a metric that matters. Out of everything you could measure, KPIs are the few numbers most closely tied to success: like monthly recurring revenue, churn rate, or on-time delivery.

    Good KPIs are specific, measurable, and tied to a goal. They are tracked over time and against targets, so the number itself prompts action when it moves in the wrong direction.

    Atlas surfaces KPIs on dashboards drawn from live project, CRM, and people data, so the metrics that matter update themselves.

    See how Atlas connects it all

    Related reading

    • The all-in-one work OS
    • The Atlas platform
    • Atlas AI
    • Work OS glossary

    FAQ

    Questions, answered.

    What is the difference between a KPI and a metric?
    Every KPI is a metric, but not every metric is a KPI. A KPI is a metric specifically chosen because it is tied to a key objective and used to drive decisions.
    What makes a good KPI?
    A good KPI is specific, measurable, tied to a clear goal, tracked over time against a target, and actionable so a change in it prompts a decision.

    Ready when you are

    Put kpi to work in one platform.

    Atlas is the all-in-one work OS: tasks, projects, CRM, contracts, HR, and automation on one shared record, with a governed AI assistant. Start free.

    Get started freeSee pricing
    AtlasWork, planned itself.

    The AI-native, all-in-one work platform. Tasks, projects, CRM, contracts, and analytics in one calm workspace.

    System status
    • SSO
    • SCIM
    • Two-factor sign-in
    • Audit log

    Product

    • Overview
    • PDF tools
    • Diagram tools
    • People & HR
    • Integrations
    • Marketplace
    • Pricing

    Resources

    • Guides
    • Glossary
    • Compare
    • Docs
    • API reference
    • Support
    • Changelog
    • Status

    Company

    • About
    • Careers
    • Press
    • Contact

    Legal & trust

    • Trust center
    • Security
    • Privacy
    • Terms
    • DPA
    • GDPR
    • SLA
    • Refunds
    • Google API data
    Atlas, a product by wrxstack.com·© 2026 wrxstack·All rights reserved
    PrivacyTermsSecurityStatus